Through music, this video serves as a rallying cry and a call to action. It is a protest song, lamenting the inequalities in education, health care, justice, human rights, and many other areas that affect the lives of Black people. "No mother should have to tell her baby that others will avoid him, judge him, hate him, just for the color of his skin. What kind of world are we living in?" It urges us all to get up, to take action, because "it's not enough to just stand by."