Photo: Hybrid | Unsplash
Advertisements for cosmetic procedures are now banned from targeting under-18's in the United Kingdom. The new rule applies to all media and cover procedures designed to change a person's physical appearance -- including breast augmentation or reduction, "tummy tucks," eyelid surgery, nose reshaping, and facelifts. The change, outlined by the Committee of Advertising Practice (CAP) last November, aims to tackle body image issues in young people. "The evidence shows there is potential that exposure to different forms of media including advertising, particularly those that focus on body image 'improvements' such as cosmetic intervention procedures, is likely to exacerbate body image dissatisfaction and negativity during vulnerable stages of their lives," CAP said. The change follows a consultation in response to concerns about the potential harm body image pressures and mental health issues causeson young people, as well as the risks and complications of such procedures.
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