On average, nearly 11 kilograms of clothing are thrown away each year in some parts of the world. To counter mass pollution in the fashion industry, the European Union is proposing new regulation that would prohibit the destruction of unsold products and mandate a minimum use of recycled fibers. “The designers, the artists—they realize that the world has changed and that we need to revisit the way we design fashion," said Frans Timmermans, vice president of the European Commission. There is wish to re-envision the clothing industry where "fast fashion" is no longer fashionable, with a shift toward clothing that is long-lived, recyclable, and free of harmful substances.

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