Photo: Jon Tyson | Unsplash
Fighting climate change and standing up for social issues: these are the two top expectations consumers have of businesses as they pivot towards brands whose values align with their own. These findings come from the Ipsos Global Trends 2021 report, which surveys 25 countries. They include developed economies in the US and Europe and emerging markets in Asia and Africa. Across all 25 countries surveyed, and average 70% of respondents said they buy from brands they believe reflect their own principles.
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