In 2017, Alhai Sira Bah lost his adopted family in a terrible mudslide in Freetown, Sierra Leone. Now, his business encourages people to cook with longer-lasting fuel made from coconut shells and husks discarded by juice sellers, sparing trees used to make charcoal. It took hard work to to buy the $3,000 machine to make the briquettes, and to persuade people to buy them instead of charcoal. But Rugsal Trading is about to ramp up production, having ordered an assembly line from China which will make eight tons of coconut briquettes an hour, and plans to expand into neighboring Guinea and Liberia, where forests are also endangered. And Sierra Leone has pledged to end deforestation by 2030.

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