Researchers created a game called Beat The Street to encourage Londoners to travel actively over using cars. This is how the game works: boxes were placed throughout Hounslow, which participants had to tap to earn points. At the end of the game, the people with the highest points were given prizes. The results of the experiment proved promising: over 28,000 people participated, traveling almost 100,000 miles. A questionnaire also shows that the physical activity of participants increased.