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Facebook will stop letting advertisers use certain targeting options related to "sensitive" characteristics such as race, religion, sexual orientation, health causes, and political beliefs, as of Jan. 19, 2022. Detailed Targeting options let advertisers buy ads displayed to narrow groups of people - known as 'microtargeting'. The changes will prevent advertisers from abusing those options in terms of people's interaction with platform content, said Meta, which owns Facebook. The ban will apply to all its apps including Facebook, Instagram, Messenger, and Facebook's Audience Network, reports Axios.
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