Lego has announced that it will work to remove gender stereotypes from its toys after a global survey the company commissioned found attitudes to play and future careers remain unequal and restrictive. Researchers found that while girls were becoming more confident and keen to engage in a wide range of activities, the same was not true of boys. “There’s asymmetry. We encourage girls to play with ‘boys’ stuff but not the other way around,” said Professor Gina Rippon, a neurobiologist and author of The Gendered Brain. “We’re working hard to make Lego more inclusive,” said Julie Goldin, the chief product and marketing officer at the Lego Group. She said Lego no longer labels any of its products as “for girls” or “for boys”, instead the website offers themes that it calls “passion points”.

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