Zoomers (members of Generation Z, born between 1995 and 2015) are delivering groceries and other necessities to Boomers (members of the Baby Boom generation, born between 1944 and 1964) free of charge. It's Danny Goldberg's not-for-profit business model, and it's booming! Boomers email their grocery lists to ZTB and pay for the groceries electronically. The Zoomers then pick the items up and deliver them to the Boomers' residences, reducing the chance of older people contracting the coronavirus. Founded in Santa Barbara, Calif., in mid-March, Danny's organization is now running in 12 cities worldwide, processing thousands of deliveries.
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