Photo: Neec Nonso
Busayo Olupona, a Nigerian who now lives in the US, developed a clothing line that showcases traditional Nigerian prints, combined with Western silhouettes. Over the last two years, her brand Busayo has exploded as consumers are eager to celebrate African design. The relevance of the brand has grown in the face of a profound racial reckoning; customers both black and white are embracing her creations. A lawyer by training, Olupona didn't set out to be a fashion designer. She first brought traditional fabrics back to the US when she visited Nigeria and had clothes made for her as a way to stay connected with her heritage. Friends started asking where she bought her clothes and where could they get some, which have rise to her own fashion label. Initially, she sought to create a sense of global blackness, and now she designs her clothes for everyone.
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