“We are not kind to be noticed. We are kind because it is the right thing to do,” are the appreciative words of Manchester United’s football star Marcus Rashford to nine-year-old Jacob, who has been running to raise money to eradicate child poverty over the past year. A letter from his hero with these words, coupled with a gift of a Playstation 5, had him jumping around the room in delight. Jacob, inspired by the footballer's campaign to tackle food poverty in children, had asked friends to sponsor his runs while his father helped him document his progress through his Instagram account. Rashford’s letter and gift, though totally unexpected, will no doubt inspire Jacob and others like him to carry on with the good work.