In November 2020, when the environmental group Mighty Earth launched a new campaign calling on Amazon soy- and cattle-traders to halt deforestation there, the message was that we should protect forests to prevent human pandemics that affect us all. Governments and businesses are acting to address that risk. The European Union and UK plan to regulate “imported” deforestation, and in the US, New York and California plan to close loopholes in existing laws. A British supermarket chain will stock the first mass market soy-free chicken as part of its plans to eliminate deforestation from its supply chain.

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