"I guess I could have just sat back and said, 'You know, I'll just wait for all my competitors to go out of business … (and) when things get back to normal, I'll be the only one left,'" John Minadakis, co-owner of Jimmy's Famous Seafood, told The Today Show. "But, you know, we had a moral obligation at the end of the day, and we're all in this together." As restaurants continue to suffer as the coronavirus pandemic limits in-person gatherings, Minadakis started a GoFundMe campaign to support the city's restaurants and bars. Launching on Jan 18, 2021 with a goal of raising $100,000, by January 21st, the fund had raised more than twice that amount. Now known as the "Famous Fund" following donations from celebrities like Baltimore Ravens quarterback Marlon Humphrey, the fund gives large amounts of money, as much as $15,000, to restaurants that apply for a chance to be chosen. In just over a month, over 30 restaurants in Baltimore have been helped by the fund.