On the first day of March 2021,13.5 million postage-paid postcards entered mail circulation, with the plan for one to arrive at every residence in Canada. In an effort to encourage Canadians to keep in touch during the pandemic, Canada Post is sending every household in the country a free postcard to mail to a loved one. "I think that everyone has missed weddings and funerals and birthday celebrations, and we've all missed people and loved ones across the country," said Sylvie Lapointe, a spokesperson with Canada Post in Ottawa. Dubbed the "Write Here Write Now" campaign, the initiative hopes to connect people through letter-writing. Each residence will receive a blank postcard, one of six designs, and people can write to a loved one and mail it off at no cost to any address in Canada. "Meaningful connection is vital for our emotional health, sense of community and overall well-being," Doug Ettinger, president and CEO of Canada Post, wrote in a news release, explaining the intention for "everyone to stay safe but also stay in touch with the people who matter to them."