Hugh Somerleyton, Argus Hardy and Olly Birbeck are seeking to persuade farmers, councils, businesses, schools and ordinary people across East Anglia, the most heavily farmed region of Britain, to pledge a fifth of their land to wildlife. The three farmers founded WildEast, a charitable organization that hopes to return an area the size of Dorset, England, to nature by reintroducing extinct lynx, pelicans and beavers while championing regenerative farming. WildEast is also devising an education program for interested schools, encouraging dialogue via #mywildeast on social media and producing a TikTok video. "We're trying to reach out on various platforms, however clumsily," said Hardy. "It's not about rewilding nature, it's about rewilding ourselves."