Amidst a country-wide lockdown due to COVID-19, many parents are struggling to teach and creatively engage their children inside their homes. Asmakam, an Indore-based startup has been proactive on this front and reached out to around 400 families across India through webinars, virtual meetings and counselling sessions during the lockdown. They also hosted a 21-day campaign called #CoVIT21 - Compassion Virus challenge, engaging 350 families on Facebook and 100+ families on WhatsApp. Started by mother-daughter duoArchana and Maitreyee Gehlot five years ago, Asmakam is a forum for self-led open learning.

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