First there was a giant heart. And then the word "HOPE," followed last month by "LOVE." The windows of one hotel in Virginia, glowed with these messages, an offering to inspire hope in a region reeling from the pandemic. Coronavirus caused hotel occupancy to plummet. In mid-March, Crystal City's DoubleTree Hotel, perhaps best known for its revolving rooftop restaurant, consolidated its guests into a single building and kept its north tower empty. "We were itching for an idea to do something more," said Charles Hill, the hotel's general manager. "We're in hospitality; what we do is take care of people." Focusing on the empty tower, they began lighting up messages through the windows. Hill said, "We wanted people to know: You're not alone, people are thinking about you."